Parsing Framing Processes: The Interplay Between Online Public Opinion and Media Coverage
نویسندگان
چکیده
To what extent do frame-building and frame-setting processes manifest themselves in the interplay between online public discourse and traditional (offline) media discourse? Employing a content analysis of 206 online posts and 114 news reports regarding a sociopolitical incident in China, we test the associations and causal relationships between the salience of opinion frames and media frames. Online public opinion plays an important role in transforming the original local event into a nationally prominent issue. It also exerts a significant frame-building impact on subsequent media reports but only in the early stage of coverage. However, the media are not passive in this two-way process and adapt online frames as necessary. Although media coverage is the primary source of information for netizens, it does not set frames for online discourse. Noticeably, significant associations between concurrent opinion frames and media frames lend strong support to frame-interacting effects. Discussion focuses on governmental influences in the frame-building process and the potential of netizen autonomy to attenuate frame-setting effects.
منابع مشابه
Content Analysis of Media Coverage of Childhood Obesity Topics in UAE Newspapers and Popular Social Media Platforms, 2014-2017
The 2017 prevalence of obesity among children (age 5–17 years) in the United Arab Emirates (UAE) is 13.68%. Childhood obesity is one of the 10 top health priorities in the UAE. This study examines the quality, frequency, sources, scope and framing of childhood obesity in popular social media and three leading UAE newspapers from 2014 to 2017. During the review period, 152 newspaper articles fro...
متن کاملChanging Climate, Changing Minds: Applying the Literature on Media Effects, Public Opinion, and the Issue-attention Cycle to Increase Public Understanding of Climate Change
While media coverage and public discourse on climate change have increased significantly in the U.S. in recent years, it is not clear that this communication has gone beyond political elites to inspire action among the mass public. This paper applies knowledge from 30 years of literature on media effects and public opinion to the issue of climate change, examining the role of key communications...
متن کاملThe End of Framing as we Know it...and the Future of Media Effects
Michael A. Cacciatore (Ph.D., University of Wisconsin-Madison, 2013) is an Assistant Professor in the Department of Advertising and Public Relations at the University of Georgia. His research focuses on risk communication with an emphasis on media coverage of risk and opinion formation for risk topics. Dietram A. Scheufele (Ph.D., University of Wisconsin-Madison, 1999) is the John E. Ross Profe...
متن کاملSocial Campaigns on Online Platforms as a New Form of Public Sphere in Digital Era: A Critical Review
Nowadays with the ever-increasing growth in social media platforms and the creation of different forms of online activism, the word known as “Campaign” has become a familiar and useful term in people’s everyday lives. Campaigns with all kinds of social aims especially using Hashtags are run on social media platforms by individuals, charities, NGOs, governments, municipalities and brand companie...
متن کاملThe State of Framing Research: a Call for New Directions
1. The State of Framing Research in Political Communication ............................................................................................................................................ The concept of framing embodies a context-sensitive explanation for shifts in political beliefs and attitudes. Framing defines a dynamic, circumstantially-bound process of opinion formation in whi...
متن کامل